Finding A Perfect Audience

Brands of the world spend countless millions on advertising - but is this necessary?
Learning who your perfect audience is before spending significantly is an unparalleled benefit.

Learn more about the blueprint for success and how to build the perfect audience for your brand in the infographic below.

Finding A Perfect Audience

 

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Finding A Perfect Audience

How focusing on your target market saves you from wasting time and money 

 

There are more than 4.5 billion social media users around the world

 

The Power Of Social Media

  • By 2023, the number of social media users in the United States is forecast to increase to approximately 257 million
    • Social Media Use by Platform
      • Facebook: 2.74 billion users
      • YouTube: 2.29 billion users
      • TikTok: 1.39 billion users
      • Instagram: 1.22 billion users
  • Nearly 90% of people between the ages of 18 and 29 used at least one form of social media
    • These social media users tend to be better educated and relatively wealthy, or earning over $75,000 per year
  • Social media has changed the way we interact online
    • Discover what's happening in the world in real-time
    • Connect and stay in touch across long distances
    • Access endless amounts of information
    • Find common ground and embrace new interests
  • Social media is often used poorly
    • Reposting the same content across every social channel
      • Every channel has a different audience, needs unique delivery
    • Using a formal tone across social media platforms
      • Talk to people like people not leads
    • Resorting to clickbait
      • If you reach the right audience, you don’t need to ask for engagement
    • Posting only conversion posts
      • Build followers and earn their trust rather than just selling
    • Using every social channel out there
      • One or two platforms done well will yield better results
  • Social media is a valuable opportunity
    • Facebook posts reach nearly 11% more people than current followers
    • 4.2% of those who view a Facebook post engage with it in some way
    • Social media builds loyalty and influences buying decisions

 

“20 year resumes don’t mean anything in today’s time unless you understand the sensitivities of your environment” - John Edmonds Kozma, Bang Productions

 

How To Find Your Audience

  • Phase 1 (60 - 90 days)
    • Environment: The surroundings and conditions
      • How do we change the process to save time and money based on current conditions
      • Is your content: Entertaining? Educational? Relatable?
      • Anticipated tendencies of the platform choice
    • Foundation: A body or ground upon which something is built up
      • Shoot a wide net with the content within your space
      • Improve content based on data
      • The data collected for 60-90 days will determine the foundation

 

  • Sensitivities: Awareness of the needs and emotions
    • Use the demographics data, aka "TOOLS IN THE TOOLBOX"
    • The 32-year-old female that makes $40-$60K
    • Entities with 90% female demographics

 

  • Phase 2
    • Tone: The general character or attitude
      • How you communicate with the content to build new audiences

 

  • Timing: Particular period of time when something happens
    • Gives you the control when to reach a new or current audience based on the characteristics of PHASE 1

 

  • Phase 3
    • Emotions: A natural instinctive state of mind
      • No knee jerk decisions based on the responses of the audience
      • Use the responses to make micro improvements within your space
      • If PHASE 1 & PHASE 2 are done properly it will give you consistency without worrying about the algorithm

 

  • Social Media Landscape: Platforms in the digital world at this moment
    • Finding A Perfect Audience process + anticipated tendencies = learning functionality
    • Facebook by Meta, Youtube, Instagram by Meta, TikTok

 

When creative is made more relatable to the pure source, It’s more successful.

  • Ready to find YOUR audience?
  • Get in touch: mimi@bangproductionstv.com



Sources: 

https://www.businessofapps.com/data/tik-tok-statistics

https://www.pedowitzgroup.com/the-power-of-social-media/

https://online.stu.edu/articles/business/the-power-of-social-media-marketing.aspx

https://www.digitalmarketing.org/blog/what-is-a-target-audience-a-complete-guide-to-finding-your-perfect-audience

https://www.insureon.com/blog/how-to-choose-the-best-social-amedia-platforms-for-your-business

https://www.gokantaloupe.com/blog/how-to-build-a-social-media-following

https://databox.com/how-to-identify-the-target-audience-for-your-website

https://www.cuebiq.com/resource-center/resources/how-to-use-offline-audiences-to-your-advantage/